Sometimes you want to inform and convey knowledge and other times you may simply want to shout about your brand.

Whether you need content to educate and inspire or copy to persuade and convince, imaginative and compelling words will elevate your brand above the competition and make your message interesting enough to grab the attention of your customers.

Writing for Social Media and Blogs

Publishing regular content that is useful and relevant allows you to build credibility, grow trust and strengthen brand loyalty. Building a sense of community around your brand will keep customers coming back. Knock-out content in your Blogs and Social Media posts will get people talking about your brand.

Writing for Advertising

It starts with the headline. This is what influences the customer the most and getting it right determines whether they continue reading and therefore whether the advert is successful. The copy that follows must be clear, concise and focused and if there are images, the captions must be relevant. The purpose of any advert is to prompt the audience into action. Whether creating copy for B2B or B2C advertising, it has to be clear what you want the customer to do and what’s in it for them. Sometimes only a few words are necessary, but they have to be the right ones.

Writing for Presentations and Proposals

Successful sales presentations and proposals connect with the audience and focus on fulfilling their objectives. Research is key in understanding what solutions you can bring and communicating them using clear and structured copy will help you win business.

Writing for SEO and PPC

Using the right keywords and imaginative copy to boost your ranking within a search engine’s organic (unpaid) results will maximise the impact of your online content and increase your ROI. Effective copywriting for SEO and PPC helps to extend reach, attract more customers and drive profitable interactions with those customers. Done well, it will improve your ranking and drive sales.

Writing for Web Sites

Engaging and persuasive copy will capture visitors and encourage them to explore your web site to learn more about your business and what solutions it can offer them. Web content is most valuable when the words are familiar, clearly presented and easy to scan. There doesn’t need to be lots of it, but well-written copy will convey the benefits of your brand and blend in the right keywords to optimise SEO results.

Writing for Press Releases

A newsworthy story and well-crafted copy remain a fertile method of raising brand awareness and getting people talking about your company. Successful copywriting will create a headline that grabs attention and connect it with accurate content that’s rich with key messages relevant to your target audience.

Writing for Printed Materials

Brochures, leaflets and other printed marketing communications tell customers about your business, detail your offer and promote selected products and services. They can be expensive to produce and can remain in circulation for a long time, so it’s critical the content perfectly captures the value of your brand.

Writing for Case Studies and White Papers

Positioning your brand as an authority on a particular subject will create positive brand perception and lead customers looking to you as a solution provider.

An effective white paper builds your brand credibility using carefully sculptured copy to produce a persuasive essay that outlines an issue or need and presents suggested solutions. The content is authoritative and factual, ensuring your customers are fully informed.

Case Study content entices new business by showcasing the successful relationship you already enjoy with an existing customer. Combined with persuasive copy, customer endorsements and referrals are powerful weapons in convincing potential clients you are the right choice for them.

The above list is by no means exhaustive and I’d be happy to discuss any creative writing opportunities with you. Please complete the form in the Contact section, or drop me an e-mail at steven@saffronscribe.com

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